Real estate marketing has never been about selling a house. It’s about creating the story of a home you want to make your own. Our marketing team creates strategic multi-channel messaging plans that reach buyers where they are, with copy and design that draws buyers so far in, they never want to leave.
Some brokerages believe the future is digital. For Bspoke, that future is already here.
We take a digital-first approach to marketing and invest heavily in this expertise. Removing the often myopic real estate lens and looking at the digital landscape as a whole gives us a fresh approach to strategic planning, targeting, creation and implementation of digital marketing for our team and clients.
We take a page from the big brand playbook and put it to use on every home we sell. Our marketing team has been working in digital content creation, email marketing, and advertising with Google, Facebook, and digital display since 2008, for some of the top brands in the world.
This kind of commitment to digital marketing pays off. Our clients have the benefit of greater reach, more informed targeting, more compelling ads and a better chance of finding ideal buyers, sooner.
Just because they call it traditional, doesn’t mean it has to be the status quo. Let’s face it. Many times people get more thrills from an ad for $100 shoes than an ad for a $1,000,000 home. We believe in building marketing materials that get people excited.
Our team creates pieces that feel at home alongside communications from other brands our target consumers love. From For Sale signs that make you stop and look, to sales brochures you want to keep on your coffee table, we take real estate marketing to the next level, in an effort to stop target buyers in their tracks.